The content and format of the blog website is so underdeveloped it makes me want to vomit profusely in the most violent way possible. Okay, maybe it's not that bad, but there's so many things that led me astray. I wasn't sure if this was a website that was trying to bring all the stereotypes to light, or to continue the cause of bashing on the male gender. The reason that this was is because they have no introduction, no bio, nothing to explain why the website was created. I kinda found out from reading the small 1-2 sentences that goes with each video, but it's at least a nice relay resource to find all these videos/commercials. To my preference, I would at least want some explanation of what they're striving for.
In this video men are directly portrayed as incompetent, not safe to leave by themselves, and not independent. The organization behind is called Fidelity, a business that prepares for your retirement. Their general message is that if you're so incompetent, rely on us to do all your thinking for you. At the very end was very subtle of how sexist it was. Throughout the entire thing until the end was just men making a complete fool of themselves, but yet at the very end was a woman being praised for being "her own boss," "genius," "C.E.O." and generally making her THE perfect human being with ultimate success. Their appeal to humor was great, but they should have done it on equal gender terms.
I completely agree with you on the fact that their appeal to humor was great but too much of it makes the advert loses it's intended purpose. They should have done it on equal gender terms as you said.
ReplyDeleteThis website is great. I was on it today even after turning in the assignment. haha
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